Time management is critical on social media and a few seconds may make or break the right course you have initiated. There are various ways of engaging your free followers and motivate them to bring in more of their friends to your page. You need a dedicated team of people to engage them in a comprehensive and timely manner throughout a typical day. Though social media never sleeps, those working behind it have to sleep and rest. Communicate with your followers on given timelines when they can be sorted of any query they may have so as not to keep them waiting online forever without a response.
If it is a message or written on the profile wall, channel the same answers directly to the medium that was used to reach. There is no point of sending a message when someone has written on your wall. If it is a must you do so, then let them know there first proceeding to the direct message. Avoid canned responses at all times when delivering a response. The small input of details is what will increase your free followers.